ConsenSys, HENI Group, and Heyday Movies launched Palm NFT Studio on March 30, 2021. It’s described as an “innovation” lab that’s been set as much as “collaborate with artists, marketplaces, and rights holders to carry initiatives and platforms into the Palm ecosystem.”
As talked about in a launch:
“Palm is a three way partnership between the brightest minds in blockchain working with two of essentially the most achieved groups in wonderful artwork and filmmaking, introduced collectively by ConsenSys founder and Ethereum co-founder Joseph Lubin; movie producer and proprietor of Heyday Movies, David Heyman; and founding father of world class artwork home HENI Group, Joe Hage. The brand new enterprise can be led by co-founder and CEO Dan Heyman, at present Normal Supervisor of protocols at ConsenSys.”
As famous within the announcement, the primary artist drop utilizing Palm is Damien Hirst’s The Foreign money Undertaking. An initiative that’s reportedly 5 years within the making, The Foreign money initiative goals to “problem the idea of worth by way of cash and artwork,” in response to Hirst. It consists of 10,000 works on paper which can be linked or related to non-fungible tokens or NFTs.
In accordance with Damien Hirst, Palm is “by far the most effective platform for me.” Hirst added that it’s new and “artwork centered” and that it’s “essentially the most environmentally pleasant, and it’s faster and cheaper to make use of.” He claims that with Palm, artists “can invent the long run.”
As confirmed within the replace, in addition to being the primary initiative from Hirst, immediately Palm can also be saying its launch companions from the cryptocurrency trade who’re dedicated to supporting The Foreign money Undertaking and different “future drops” on Palm.
They embody decentralized finance (DeFi) buying and selling protocol Uniswap, which is able to “deploy a model of the Uniswap v3 protocol to help buying and selling of artwork property inside the Palm ecosystem,” the discharge confirmed. It additionally talked about that $MEME, the “common experimental NFT mission”, Nifty’s, a brand new NFT-oriented social media web site, and Protocol Labs for “everlasting decentralized storage of NFT metadata on IPFS” are all a part of this initiative.
As stated within the launch:
“The Palm sidechain can be accessible through a customized community on MetaMask, the preferred Ethereum pockets, at present serving over 3 million MAUs, with infrastructure operated by Infura, the main Ethereum and IPFS API service.”
Just lately, NFTs have been gaining a variety of reputation with artists and creators for his or her “transformative position in possession, commerce, and the way creators join instantly with patrons, followers, and collectors,” the announcement famous.
The Palm ecosystem is “designed from the bottom as much as present artists and creators an optimized expertise immediately, together with low gasoline prices, quick transaction finality, and 99% extra vitality effectivity,” the discharge added. It additionally talked about that at launch, Palm can be an Ethereum sidechain that’s interoperable with the principle Ethereum blockchain community.
The initiative goals to regularly transition to Layer 2 options whereas “making the transition as seamless as attainable in order that artists can keep centered on creativity,” the announcement confirmed.
David Heyman said:
“I’m thrilled to companion with Joe, Dan, Joseph and the groups at ConsenSys and Heni on this enterprise. NFTs have extraordinary implications for a way tales will be informed, how artwork will be made and the way inventive initiatives will be financed, to not point out the vary of recent methods followers can interact with them. Creators can now join instantly with their viewers, unfettered and independently. Rights holders can monetize and market their libraries with no intermediaries. By Palm NFT Studio, we’re desperate to companion, construct and experiment with artists, platforms and IP homeowners to display what this new format makes attainable, and assist create a recent, thrilling new ecosystem for content material creators.”
Joseph Lubin, Founder at ConsenSys, remarked:
“Whereas Ethereum 2.0 transitions to Proof of Stake, artists and creatives that wish to problem NFTs can now use a brand new sidechain constructed with Hyperledger Besu. Our Protocols groups have been creating varied scaling options for years for enterprises and central banks, which use a Proof of Authority consensus mechanism. With Palm, ConsenSys will initially work with the three way partnership as node operators, whereas nonetheless permitting for the trustless switch of tokens to the Ethereum mainnet with a Hash Time-Lock Contract (HTLC) bridge, and progressively decentralize node operators initially serviced by Infura and Palm NFT Studios.”
Dan Heyman, CEO at Palm NFT Studio, stated that they’ve simply began to scratch the floor of what these so-called NFTs imply for his or her creators. He added that it’s actually nice to be teaming up with Hirst on The Foreign money Undertaking, which “actually demonstrates what NFTs can do.”
“Our hope is that by creating marquee initiatives equivalent to this with iconic artists, creatives and catalogs, whereas onboarding platforms, curators and followers to Palm, we are able to empower everybody within the enterprise of creativity to carry their most imaginative works to life, entry audiences instantly, and remodel the inventive industries in a approach that’s scalable, equitable and environment friendly.”