Dutch selection retailer HEMA will start utilizing farmer connect’s blockchain answer to hint the availability chain of espresso merchandise offered in shops. HEMA would be the first main retailer to hitch farmer join’s espresso traceability community.
Round 27 merchandise, together with beans, pods, and capsules, might be traced by farmer join’s know-how.
“Now 70% of our vary is traceable, our ambition is to solely supply espresso merchandise with full provide chain traceability,” mentioned Lian Enting of HEMA.
Based in 2019, farmer connect’s mission is to “humanize consumption by way of know-how”. It promotes sustainable and traceable agriculture by way of blockchain and is presently focusing its efforts on espresso and cocoa traceability. The blockchain is powered by IBM’s Meals Belief and encompasses three merchandise, Farmer id, join hub, and thank my farmer. HEMA might be implementing the thank my farmer app, which allows customers to entry info relating to a product by scanning a QR code on the packaging.
By means of the app, thank my farmer goes past tracing the origins and high quality of espresso beans. For instance, customers can interact with the native farming neighborhood that harvested the beans and seamlessly donate to packages selling sustainability and assist native farming.
Using blockchain to trace donations is especially interesting as a result of considered one of a possible donor’s predominant issues is the apprehension that they will’t know the way and by whom it will likely be used. Farmer join is addressing this concern by leveraging the donation in a safe tech surroundings and giving donors a affirmation notification as soon as it has reached its vacation spot.
In the meantime, farmer join not too long ago signed partnerships with espresso model UCC Coffee and Italian Espresso producer Massimo Zanetti. Simply two weeks in the past, the startup introduced a $9 million Series A funding led by ITOCHU.