No, the chain is not accepting the cryptocurrency as cost for its Mexican dishes. As an alternative, Chipotle
is gifting away $100,000 value of bitcoin on Thursday to rejoice Nationwide Burrito Day.
The competition marks the primary time a US restaurant chain has given away bitcoin, in keeping with Chipotle.
To win, Chipotle (CMG)
followers can go to the web site BurritosOrBitcoin.com
launching Thursday to attempt to guess a legitimate six-digit code. Every participant will get 10 tries through the contest, which runs from midday to 9 pm ET. Appropriate guesses might win as much as $25,000 in bitcoin … or a free burrito, as Chipotle can be gifting away $100,000 in meals.
In complete, 53 folks might really win the bitcoin: 50 followers will win $500 within the cryptocurrency, and three will win $25,000. And 10,000 followers will win one burrito.
As a part of the marketing campaign, Chipotle is partnering with Stefan Thomas, the San Francisco man who famously misplaced $220 million value of bitcoin as a result of he could not bear in mind the password to his digital pockets. He claims to have “made peace”
with the monumental loss.
“If gamers are unsuccessful of their ten makes an attempt and endure the identical destiny as Thomas, they might be shocked and delighted with a particular provide from Chipotle,” the corporate stated in a press launch.
Chipotle confirmed to CNN Enterprise that this is not an April Fools’ Day stunt, despite the fact that the competition is going on on the identical day.
The “Bitcoin or Burritos” promotion is yet one more instance of bitcoin’s (XBT)
growing mainstream enchantment. Tesla (TSLA) now accepts bitcoin
as cost for its automobiles, for instance, and Uber (UBER)
and Mastercard (MA)
additionally stated they plan to start out accepting bitcoin. One bitcoin was value roughly $59,000 as of Tuesday morning.